3 Most popular PPC Trends in Digital Marketing
Every digital marketer knows about the pay per click advertising from decades ago. Advertising is all about generating the maximum ROI for brands. This procedure is evolving constantly as time passes and the marketers also are trying to develop new strategies. Still there are companies who are trying to optimize PPC campaigns on their websites to make sure the ROI is not compromised. Due to this pandemic situation, the PPC specialists were forced to go together with the ever-changing market conditions. This article will show you a list of PPC trends that help digital marketing agencies to ensure ROI for brands and are certainly here to stay for a few years.
Voice Search
There is no doubt that people want to shorten their searching time to the max. As a result, voice search has become more popular and accessible with almost every gadget we use. Moreover, thanks to AI that voice search has become fun too-‘Alexa, who is the director of Bing Bang Theory?’ is a satisfying way to search and get the answer instantly even if your phone is not in your hands, isn’t it? The increasing rate of voice search impacts the digital market widely. Many digital marketing agencies can get various advantages including lower cost per click, highly targeted engagements and reasonable client acquisition costs.
Video Ads
No other techniques can grab the attention of viewers like the video ads. According to the research, approx. 84% of customers buy a product after seeing a brand-sponsored video. You may have noticed that nowadays everybody is keen to open their own YouTube channel. Most people can afford YouTube ads and reach a larger amount of audience compared to other ways. You can see your video ads on YouTube channels or even on Display Networks. These valuable platforms aids the advertisers to extract value from their audience.
Social Media
According to many reports, more than 72% of Americans have social media accounts or are active in social media. It is one of the most popular platforms that can help you reach your advertisements to a wider audience. There are various social media platforms that can create additional ad placements for brands. Keep in mind that TikTok is one of the most popular platforms for PPC as it has over 1 billion monthly active users.
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