Better Digital Marketing Generates More Leads

digital marketing

Aug 6

Most businesses today are online and they are dependent completely upon digital marketing. The digital era directly dictates marketing nowadays and your business success is directly proportional to how you do it. Today, we will talk about how one can generate more leads with digital marketing.

However, let us be upfront with one thing. Trying to do digital marketing, SEO, SMO, etc. on your own does not bode well. That is why, we recommend that you take the help of a good digital marketing agency to make sure you don’t end up hurting your own business.

Here are the main three ways you can make your business a lean, mean, lead-generating machine through digital marketing.

Thought Leadership through Content Marketing

Not for nothing, it is said that content is king! People would want to buy your products if you offer great insights into the niche, give helpful information, and guide people to a good experience or success. All of these are best done by using well-formatted content — start producing now. According to a market survey, 97% of buyers want the content to guide them about a product before they make a buying decision.

Utilize Paid Social Media

Everybody is on social media today. Facebook, Twitter, Instagram, Linked In, Reddit etc. are the social media giants that can connect hordes of potential customers with marketers. And so it is a brilliant tactic to take advantage of the paid features available in social media for business. The most common example is running ads on Facebook, Linkedin, etc. Most internet users are on Facebook, so that is the prime playfield for any digital marketing agency — 84% of them drive traffic and generate leads from Facebook.

Local Seo Is Still the Boss

Organic search is still the most valuable traffic resource in 2021, and it doesn’t look like that can change anytime soon. The higher up your website is in the Google/Bing SERP, the better your chances are to get more leads — it’s as simple as that. To that end, Local SEO is your best friend since it is the best method to push up your rankings in local searches. According to the same survey, 72% of local customers visit or call a store within minutes of looking them up on the local search.