Blogging- The Rightful Warrior to Win Your Digital Marketing Battle
Blogging is an important part of any digital marketing strategy. It increases your performance by 67% and gives you more links to your website by as much as 97 percent. Visitors can gain extensive knowledge of your company and the products and services they have to offer via the well-written and informative blogs. You can create an important medium for transforming visitors into customers through blogging. Do you know what successful digital marketing agencies remarked about blogging?
"61% of US online users bought something after they read a blog and it enhanced traffic on website”.
An efficient digital marketing strategy is always around the website of a company. The more people you can attract, the more customer you convert to your website. Both your visitors and existing customers can create a well-right blog. Facebook, Twitter, LinkedIn, Instagram and Pinterest social media platforms can contribute to boosting your blog views.
Creating a connection to one of your social media platforms ensures that your followers scroll through your blogs to indirectly increase the conversion rate. This gives your followers of social media a reason to click on your website.
How Blogging Strengthens Digital Marketing?
You know that digital marketing is crucially important to the process if you use it as a way to attain more of your B2B clients. So, how does your website help with blogging? In various ways, blogging helps.
SEO and Traffic: think first of all of how a customer looks for your website. In most cases, your business name may not be known to the client. He or she just tapes a question or search query somewhere in a search engine box. For example, your potential customer is more likely to type in 'widget sales,' when the name of your corporation is XYZ Inc. and you sell widgets, than "XYZ Inc.'"
So, your website has to be ranked among search engines for your client to find you. You will acquire a better search engine ranking by posting regular blogs with quality, full of content on your website about your client's appropriate keywords and searches. The higher your rank, the greater the likelihood and more traffic that is visible to your website. So, corporate blogging helps SEO.
The more consistently you blog a person, the more frequently you find your website search engine spiders. You will detect your web site's active, managed and typically more pertinent than static sites when you visit and check new content. For the past few years, our motto has been that your website needs more as a publication and less as a brochure.
Lead generation and conversion: once all that traffic is on your site, your customer interacts with a good blog. You will transform traffic into qualified leads by providing content through your blog, answering customer questions, addressing the issues your customers have and providing true solutions. As you read your latest blog post again and again, you build a relationship with them and nurture them through the customer's journey. You build confidence and build your brand. The outcome? Your brand is at the heart of your pursuit when it is time to make a buying choice. This is when transformations occur.
Blogging also aids you to develop your sensitivity in two important ways.
Insight for audience: First, bringing up regular blog topics makes you think like your target audience thinks. You always ask yourselves what a reader wants to know when he is writing a fine business blog, how to best convey this knowledge, and how to get the reader to act.
However, with experts from digital marketing agencies, you can do wonders with blogging. Why take risk then? Do it the right way by hiring High Five Media as your partner. Visit our office in OKC.
