Chatbots: A New Way to Generate Leads and Conversions
Have you thought about integrating chatbots' AI magic with a PPC campaign's wide net? By utilizing these two digital marketing strategies, you can add another element to your next campaign.
For a successful PPC campaign, you must first have a clear idea of the outcome you're seeking. Once someone has seen your ad and shown some interest, where do you want them to go? Which would you prefer: to increase the sales or to provide valuable information?
Also, you should take into consideration what information they want to learn about you and how you can help them find everything they are looking for.
The experts of marketing firms say that using chatbots solves this problem.
Chatbots: What Are They?
The goal of chatbots is to answer customer questions by employing artificial intelligence (AI). They can handle basic or common inquiries, navigate customers to answers, perform research, and more.
According to reputed digital marketing agencies, you can program your bot to escalate a customer to a live person in order to better handle high-pressure situations.
More than half of the population believes chatbots can be found in the upper-right corner of a company's website. Buttons, such as the one on Imperfect Foods' website, may have captions such as “chat now” or “support”.
Other social media sites are supported, too.
It all depends on the platform and the script used for the chatbot. You may also check in with them as often as you'd like, and follow up with any prospects you might have missed.
To be effective, bots will have different features and functionality, but one of the many ways to incorporate bots into your digital marketing strategy is to use them to boost your PPC campaign with increased interactivity and increased brand awareness.
Here are five ways you can use chatbots when you run a PPC campaign.
Using chatbots in your PPC strategy adds a tremendous amount of flexibility. Chatbots can be a great resource for small businesses with sales goals and PPC campaigns because you may not be able to be available to answer every click.
When you're thinking about how you can help your customers, here are five things to bear in mind.
Respond to user FAQs Immediately
It's a given that every single person has seen PPC ads, and you're probably one of them because the ad captivated you enough to want to learn more about what you saw. Did your curiosity end at once? Or were you obliged to search for the information claimed by the advertisement? Before you hand off your customer's inquiries to a chatbot, please try to provide some of the information that your customer is looking for first.
The PPC ad receives clicks, and from these clicks, your chatbot can appear on the page and offer to help. Though a series of scripts can help prospective customers learn more about you and discover your products or services, you will not be directly helping people find your offerings.
The item will return you to your main page and then direct you to ask it a question if you're a first-time visitor.
But, if you're a returning user, the chat function was probably what brought you back to the site. You must have forgotten your password. We don't know what else it could be if that's not being aware of what your target audience will ask.
Establish a Connection
People like to relate to real people who are connected to a brand. By definition, a chatbot is a bot—not a person. When companies tell consumers they are engaging in conversation with a bot, however, something interesting usually happens. Psychology Today, a journal of USA, states that our brain assumes that it is interacting with another human being when communicating with chatbots.
Also, because they are always available, people can connect with them on a personal level. While you're at it, try to have your bot's voice emulate your brand's story. Ask a marketing firm to gather more knowledge regarding the same.
Brand awareness and a positive connection to your company through social media or return visits to your website can result from this.
Involving emotions in your marketing will increase the quality of your leads and conversion rates.
Visitors feel better when they can find the answers to their questions quickly and don't have to dig around to find the resources they're looking for.
Guide customers to the pages relevant to their intent
There is no way to know exactly what all your customers are searching for until you start your PPC campaign. To avoid landing your customers in the wrong place, you should ensure your PPC ads get users to the right place, while targeting your landing page specifically.
To keep your users from bouncing if they can't find exactly what they need, how can you do it? A chatbot can display your entire inventory or site content for the entire customer journey, whether they land on a specific page or scroll through the entire website. Asking customers about their needs and directing them to the relevant page or resource are both possible uses for them.
Determine who your target audience is
When running PPC advertising campaigns, you will only be told so much about who is clicking. Analytics enables you to get specific metrics, but demographics is the type of data you have to determine the motivations or needs of your audience. Who are you trying to satisfy? What are you prepared to do to meet their needs?
To have all your queries answered, visit our digital marketing agency to the earliest. High Five Media in Oklahoma can help you create an interesting PPC campaign and guide you through the system of Chatbots.
