Evolution of SEO as the Best Marketing Strategy

Tracing SEO's history is like trying to trace the handshake's history. It's an important part of industry, we all know and we know that it exists. However, we don't spend a lot of time worrying about its roots – we mainly deal with how we use it every day. See how it came in to being before SEO service became a profession.

But SEO is very young and sometimes shifts, unlike the handshake. Rather properly, it seems like it is a millennial one – around 1991 its birth is expected to decline.

And it's evolved and improved relatively faster in a short time span – just look at how many improvements Google's algorithm alone has undergone.

So what was SEO's starting up, and how was it so important? Join us as we step back into time and try to sort it out – it's a story, as it turns out.

Search engines that become household names and more families that are linked to the Internet have encouraged the search for information. The quality of the details, as mentioned above, was an issue.

Although search engine results were consistent with user query terms, the reality that a vast amount of website owners have been stuffing keywords—continuing to replay keywords in the text—to boost the rankings (which have no criteria), drive traffic on their pages and render future advertisers attractive figures.

A bit of collusion has also taken place. In the SEL study, people often used the keywords to boost their authorities by using unnecessary and "spammy backlinks." There were no ranking requirements at the time — but new black hat SEO practices were already underway, which the corrections did not resolve at that time, when search engines had fixed algorithms accordingly.

However, two children had an idea at Stanford.

When Page and Brin started building Google, they wanted to solve the problem. The pair published in 1998 an article on the 'Anatomy of a large-scale Web search engine' at Stanford.

The Beginning of 2000

The Google Takeover began in the early 2000s. Google has started offering guidance to SEO white hat — as the "good guys" are keen on — to help webmasters identify themselves without the typical fishy actions from the 1990's, thereby making search engine technology less advertising-centric.

2000 - 2002

But Moz said the guidelines had not really affected the ranking yet, so that people did not try to follow them. This is partly because the number of inbound links to a specific page has been based on PageRank - the higher the ranking. There was no way to test the validity of these links, but the Marketing Technology Blog said that these back linking methods could still be used to identify pages that were still not connected to research requirements at the beginning of the 2000s.

But in 2001, Brin and Page came out in "Charlie Rose" when the host asked, and asked, "Is this working so good?" In his response, Brin stressed, "Brin was a search engine at the time and was looking at nothing more and looked at "the site as a whole and not just the words that appear on each page."

2010-Now

It's somewhat interesting to see what your ideas are when you type a search question in Google. That is thanks to the technology from Google Instant, which began in September 2010. At first, Moz says it "combusted" SEOs before they realized that there was really no outcome in the classification.

But Google Instant, along with the creation of SEO from 2010, was just another step of the user's search engine mission — despite some dispute over pages with rankings boosted by negative online reviews. The algorithm was finally modified to penalize websites with such strategies, said Google.

In today’s scenario, the whole equation has changed when a number of seo service providing companies have pop up in almost every country and people have chosen SEO as a quality profession. High Five Media in OKC is one such organization who works to serve you with flawless seo service. Come to us for your website ranking needs.