Few Important Tips You Should Follow While Filming Marketing Videos

Nowadays we spend the most time in the digital world and get to know about everything happening around the world. With digital marketing ruling the business world now, every company wants to share their ideas and performances through marketing videos. Now wonder it is one of the most important steps to boost the business now.

Here, we have shared a few important tips about editing and creating marketing videos and you can apply these tips while making both live videos and traditional videos such as Facebook live, YouTube live. We hope this article will help you a lot in video production.

Step 1: Pre-production of Marketing Videos

• Make A Shooting Script and Storyboard

You should create a storyboard and shoot a script together before starting any video. When you will see at the storyboard, you can understand what type of shots you need before you start filming. You can imagine the shooting script as a screenplay for your video. You can use either a bunch of still photographs or rough sketches for the storyboard.

• Prepare the Presenters

Make sure to tell them directly what you want from them before filming. It will help you to minimize the errors while taking a shot. Keep in mind that you do not want them to memorize pages of scripts because they are not professional actors. You should not pressurize them otherwise they feel tensed, or pressurized and it affects their performance.

Step 2: Production

• Rule of Third

Keep in mind the rule of thirds while filming and taking pictures. Imagine you have captured a picture and it is divided into nine equal parts by two horizontal lines and two vertical lines. If you notice that the primary subject of your photo is positioned where the anchor points are connected, then remember that the viewer will look at the anchor point as this technique is used to draw the viewer’s attention to the primary object.

Step3: Lighting

• Balance Between Natural and Artificial Light

While filming, you should remember that every type of life has a various color temperature. Therefore, you should not mix two light sources, otherwise, the picture or video will look unreal.

• Don’t Spotlight the Subject

You should not place direct light on the primary subject in your video. The direct light can blow out the brightness and hamper the quality of the video.

The other following tips are,

• Make Sure To Shoot Multiple Takes

• Think Twice Before Choosing Music

• Trim The Clips Before Assembling The Rough Cut

• Do Not Use all Effects That Come with Editing Software.

If you want good quality marketing videos with proper video production which will help to increase popularity and boost your business, then you can contact High Five Media in OKC. Our specialist team will guide you in this matter and fulfill your needs.