Find Your Match: Top 4 Types of Advertising for Small Business
In general, the main motto of small businesses is to boost their earnings and grow their client base quickly. Therefore, they invest in advertising to increase their brand awareness among a larger population. There are various types of advertising approaches that a small business can take.
You can focus on digital media ad platforms or select traditional advertising mediums such as the radio, newspapers and local TV. Investing in advertising is one of the wisest choices a company can make. Advertising can provide a high return on investment and bring more business to your company. However, to learn which advertising strategy works well for your business, contact experienced advertising agencies in OKC.
Display Advertising
It is also known as banner advertising. The experts compose small banners (from still images to animated ones) and place these around keyword search pages, blog posts and websites. These banners become horizontal at the top and vertical in the side margins of the page.
It is trendy among businesses because it can tell a short visual story while showing brand identity. It is ideal for wellness and health products that don’t require an in-depth disclaimer in the ad.
Digital Marketing
Though there are various other advertising ideas for business owners nowadays, they mainly revamp the process and go for digital marketing. Many big farms spend tremendous money on social media marketing and e-mailers.
You can get a better ROI and a larger audience by practicing digital marketing. You can also use different tools and SMM to showcase your brand’s personality and enhance brand visibility.
Mobile Advertising
Mobile advertising is a small part of digital advertising in which marketing experts send ads only on mobile devices such as tablets and smartphones. Mobile advertising can add:
mobile search ads
Mobile display ads
Social media ads (mobile devices only)
Mobile apps
Mobile videos
Adopting a mobile advertising strategy can help you to increase potential customer rates. According to research, 84% of adult customers under 30 shops online using a mobile device.
Video Advertising
Video advertising is quite popular in today’s digital marketing environment and we know why. Advertisers utilize video ads in both outstream and instream. Instream video involves pre-roll and mid-roll.
Get in Touch With Us
Most ad agencies provide a plethora of services under digital marketing. Ad agencies generally collaborate with search marketing companies to select niche areas and revamp their digital marketing capabilities. Contact professional advertising agencies in OKC to get quality service to build your brand. Consult with us at High Five Media to know more.
