How AMP is Ruling in Email Marketing?
It goes without saying that email marketing is one of the effective ways of bringing in more customers and increasing traffic. It can be said that Google has amplified email in a more interactive way. Emailing your customers will give your customers more personal way to approach your customers. You can hand over this responsibility to a trustworthy digital marketing agency.
If you hold a business online, you need to know a lot of things. One of such important things is accelerated mobile pages program (AMP). Today, millions of domains are enable in the platform of AMP. It helps the developers to create an outstanding experienced with fast-paced emailing. Read on to know what is it all about and how it can benefit businessmen?
How Is AMP Unique for Email?
For email, AMP has two main advantages: instant updates and functions that are interactive. Users often click within the email and make the tasks complete with interactive functions, without leaving the interface of Gmail. This differs greatly from most formats of email, where users click on the link and are taken to a website in a jiffy.
In this feature, Google isn't altogether altruistic or does anything else. This gives Google the added benefit of keeping users on a Google-based product, which extends the time span that they spend on Gmail. It also works towards building a better experience with Gmail over other contributors.
The next key advantage to AMP email is the option to update immediately. One of email's biggest challenges is that content is fast growing stale. It changes the departure time, event locations move and products goes out of stock. The result is dissatisfied customers who either miss out on the new content memo or get annoyed with the right information when you send multiple follow-up emails. AMP for email will update recipients automatically, so they'll never get any old information on their email.
What do you get benefitted from AMP?
Nearly any company in any industry will benefit from AMP email. An overwhelming 93% of B2B companies are using email marketing for consumer interactions. Moreover, more than 59% of marketers believe email correspondence is their main source of revenue. If you're using your brand's email marketing then this is a game changer. If you've stopped email contact and turned to alternative marketing methods, then email AMP might make you think again.
Keep Information about Your Sales Pertinent
If you are running timely sales for your eCommerce brand with a small inventory, then you may require AMP. Too often, companies are wary about bringing famous products into their inbox. This produces a negative experience when consumers just click on an advertised item to discover it is being sold out.
Allow Reservations to Be Made Within the Email Body
When you are running a service-based business, instead of a product-based company, AMP can also be used for better output. Users can make bookings right inside the email instead of visiting a new website. They can select their convenient time with just a few clicks, and submit their reservations and payments.
All too often, users click to book and then face a barrier for logging in or registering. Bouncing is easier than trying to remember the various passwords and usernames.
Hire High Five Media in OKC to get your AMP update done without any hassle. Our digital marketing agency is happy to help you.
