How Can You Rank up Your Videos?
If you think about video production and marketing, you can only consider YouTube, the biggest website associated with it. YouTube SEO must be at the top of your priority list as a video marketer. Don't let your marketing efforts on YouTube go waste. Here are handful of effective ways to ensure that your videos are highly classed to get viewers.
SEO Tips for YouTube
Video Renaming with Keyword
You use a SEO tool to first define keywords that you want your video to concentrate on as you would when optimizing written content. The first position you can put your video file is with a keyword listed— even before you upload it to YouTube. Why? Actually, YouTube cannot "play" your video to see how important it is to your target keyword. You can only enter this keyword in your video page when it is released in such a manner that it is safe.
Keyword in Title
If we browse for photos, the title is one of the first things we look at. This often decides if the user chooses to view the video, so that the title is not only impressive, but also clear and concise.
Since your keyword plays a major role in your title, it helps to see if the title fits exactly what the audience is looking for. Research has found that videos with a correct keyword match in the title have only a minor advantage over those which do not.
Video Description Optimization
According to Google, the official YouTube video description character limit is 1,000 characters. While it's all right to use this room, note that your audience probably came here to watch a video and not to read an essay.
If you want to write a more detailed description, note that YouTube displays only the first two or three text lines–this is approximately 100 characters. Despite that, viewers will press "display more" to see the full description. That is why we suggest that the description be loaded with the most important details, such as CTAs or crucial links.
Engaging Videos
Ultimately, if you upload fresh, attractive and informative content, people will watch the videos and continue to come back for more, an important rank signal to the YouTube algorithm.
The more persuasive the videos are, the greater the interest of the public, which inevitably increases the chances of appearing on the search recommendations of YouTube.
Encourage Subscriptions
A YouTube channel without subscription and viewers are nothing. Don't stop uploading a video, make it work for you to hit your target audience and inspire them to connect and subscribe to your channel.
Building a strong subscriber base increases your chance of being highly ranked on YouTube, because it shows you have a community that is a big advantage.
Consistency
You need to be consistent with uploads to boost your rankings and create a dedicated group. You must commit yourself to searching and remaining at the top of your game, as this is the only way you can enhance your involvement, which in turn increases your search ranking.
Like any other social media platform, keep a YouTube content calendar and make sure you regularly reward your community with videos.
Video Categorizing
You can categorize a video under "Advanced environment" once a video is posted. Selecting a video is another way to link the video into other play line of similar content on YouTube and thus add more viewers to your audience.
For more strategies on video production and marketing, you can be in touch with us at High Five Media in OKC. Let us do SEO for your website.
