How Does Video Production Help in Business Promotion?
Is the return on your present brand promotion insufficient? Then it's probably time to consider a video marketing plan.
Video production marketing is referred to as an "integrated strategy." It promotes your product or service through video. You may also utilize it to increase customer and potential customer interaction.
Customers who are already customers or who are interested in becoming customers can benefit from video marketing.
The benefit of having a video strategy is that you can:
Build rapport
Promote your product/service
Create ‘how-to' films
Drive sales
Raise brand awareness
Video is a terrific way to sell your business since it can be used at any point in the sales funnel. It also enables you to personalize and "flesh out" your brand for potential customers.
So, what exactly is "brand awareness"?
Let's clarify that brand awareness is not the same as brand recognition.
When individuals recognize your brand only based on its colors or emblem, this is known as recognition. But, in order to get to that point, people must first be aware that your brand exists! Brand awareness is more than just a call-and-repeat strategy. It is concerned with the emotions and ideals associated with your brand. This can be tough to achieve solely with a logo. Except if you've already invested time and money in video marketing.
Businesses must grasp the process of increasing brand awareness in order to get the most response and outcomes from their videos. It is, contrary to popular opinion, quantifiable (well, sort of). Brand awareness can be measured using 'vanity metrics,' such as social likes and shares.
What is the significance of video marketing?
Whether you're a B2B or B2C company, having a clear video marketing strategy is the way to go. In fact, more than 70% of B2B buyers believe they would spend more time interacting with interactive content than reading text. You may use video marketing to express your company's narrative in an entertaining and succinct manner. Video marketing is also a scalable and shareable method. You may raise brand recognition through all touchpoints, including social media. Video marketing can also provide you with useful data for brand marketing that you can analyze. Furthermore, it enables you to: Engage Your Audience Video marketing has two distinct advantages. It aids in capturing and maintaining people's attention. Video is a media that conveys information fast and in an easy-to-understand manner.
Build trust and social proof with your audience by using:
Online reviews
Influencer endorsements
Social sharing
Customer testimonials
Video marketing can act as a link between customers and your product/service. How well do you match your company's stated mission?
You have complete control over the content and tone of all your conversations when you use videos. You can give transparent and consistent brand or user-generated content.
And by doing so, you can: Improve Your Metrics With a video-based content marketing strategy, you may even see an increase in conversions. According to one study, email subject lines that included the term "video" had a 19% higher open rate. In addition, they observed a 65 percent increase in click-through! You can even customize your video marketing plan to match any circumstance. It could be used to target certain stakeholders or a whole online community. You can also communicate in large groups. To include users with audiovisual disabilities, consider utilizing subtitles or audio descriptions.
With our expert video and animation production services at High Five media, we can help you create measurable brand awareness. As a result, we can collaborate to develop a video that is tailored to your company's needs. Come to High Five Media in OKC to create a marvelous video for your next campaign.
