How Effective Is Video Content?

Apr 1

There is no denial of the fact that in this new era of digital marketing, video production plays a major role in boosting sales and promotion. When you post a video about your business and get likes, coments, views and shares, you can automatically reach to a huge mass. Therefore, choosing video production and marketing for your business is the best decision that you can make now.

But, you need to know the effective strategies that should be used to make the most of your video marketing. Some of the effective tips are discussed here.

Try Depicting a Story

If you want to get millions of views in your video, it is essential to create a story. Any random video won’t help if you fail to create a story. Remember that although your prime motive is to make sales, the video should be focused on telling a story. To get creative minds for it, you can hire a video production company and know their brilliant ideas.

Try Hitting the RAS Filter

You should know about the Reticular Activating System that acts as a filter. You need to provide useful content so that the brain gets activated and understands the content instantly. Your customers should feel that the video is useful so that they can watch till end. Try to provide relevant content within first 10 seconds.

Use Humor to Attract Customers

You need to make the content humorous and attractive so that customers can get attracted easily. Generally, videos related to sale are of 30 seconds to 1 minute maximum. People like novelty, humor and emotion. Thus, when you hover around these factors, customers can easily get into it.

Add the Video to a Sitemap

Your brand will be discovered if you add the video to a sitemap. When you add the video, Google can direct visitors directly to the video. You can also upload the video on You Tube to get more visitors. Try and see the result on your own.

Educate the Customers Through Advertising

Your video is a form of advertising. Along with doing sales, it is also important to educate the customers as well. You need to find out effective contents that can educate the customers. Always remember that videos reach to the customers easily. It has been found that 82% of Twitter consumers rely on video contents, 92% goes for mobile videos etc.

If you are thinking how to create effective video content, visit High Five Media in OKC. Our video production team can develop beautiful and effective video contents for you.