How Mobile Indexing Help in Google Ranking?

Jun 19

Google mainly gives the choice for mobile device search results. It is because most people have been moving through smart devices rather than web results on a desktop. So the idea of mobile indexing is very important. To make Google and SERP results friendly, you should know how to use it on your business web site.

To see whether or not your business website meets the user needs, Google evaluates the website. When you start planning your company’s business website design, ensure mobile compatibility is designed.

In order to make your website accessible and prioritized for your potential customers, it is extremely important to every small and large company. High Five Media is one of the leading and well-known web development companies that ensure that you can easily access your potential customers.

Web masters have long been concentrating on the need for mobile optimization, but Google will reward mobile or responsive websites for mobile first indexing. Google's continuing move towards first mobile indexing explains here:

To recap, the desktop version of page content was typically used by our ranking and indexing systems, which could lead to problems for mobile searchers if this version is significantly different from the mobile version. Mobile indexing first means that we are going to use the mobile page version in order to index and classify our customers, particularly the mobile ones, better.

How It Affects SEO?

You should be okay if your website is responsive. But you want to make sure the content for your mobile platform is optimized and that the priority is given to your load times.

If you have a separate, differentiated mobile website, it may be a bit trickier. Mobile indexing first takes Googlebot first to crawl the portable version of your site, which probably affects your rankings and throws away SEO completely.

Fortunately, Google has highlighted some best practices for the first mobile indexation so you do not affect your SEO and maintain a consistent ranking.

According to Google –

The same contents as your desktop site should be included on your Mobile site. If your mobile site has content than your desktop site, update the mobile site to match your desktop site’s primary content (text, pictures, and video).
Both versions of your site should include structured data. Make sure that mobile URLs have been updated to the mobile URLs in the structured data.
On both versions of the site, metadata should be available. Make sure the titles and Meta descriptions in both versions of your site are equivalent.
In Google Search Console, verify both versions of your website to ensure that both versions have access to information and messages.