How to Utilize Social Media to Better Their Real Estate Business?
Buying or selling a home is more than just a significant financial investment. It is also an emotional investment. The real estate clients are looking for someone a little more than another agent. Your real estate license is going to do little to impress them unless you can figure out a way to build a rapport with them. The ideal agent instills confidence in their client but also protects their interests and helps them navigate the complicated journey of being a property owner.
This is exactly where social media management plays an important role. When social media is put to use correctly, it can open up brand new avenues for dialogue and advice. It shapes an ongoing relationship between buyers, sellers, and renters. In the blog post below, we are going to going to teach you how to incorporate a concrete social media strategy into your real estate marketing.
What Are the Top 3 Marketing Platforms?
Facebook
The Gen-Z might have discarded Facebook as ancient, but it remains the staple marketing platform for real estate companies and digital marketing agencies. Why? The answer lies in the previous line itself. Facebook’s user demographics represent the perfect age and income group for the target audience of any real estate business.
LinkedIn
LinkedIn is primarily known as a B2B network, and thus it might come as a bit of a surprise when we say it is one of the top 3 platforms when it comes to real estate marketing. Yes, it is still true that you won’t necessarily be able to spot clients there. But what you would be able to do is - network with fellow real estate professionals and show off (alternatively work on) your industry exposure. It acts as some sort of digital curriculum vitae.
Instagram
It’s no big secret that Instagram is all about aesthetics. Stylish property photos can explore this concept to the fullest. Instagram users eat up posts from luxury and boutique real estate companies. As a result, Instagram, in spite of being a photo and video sharing platform, is gradually becoming a priority marketing platform as opposed to only a secondary channel. Features like stories and reels also make it possible for realtors to provide timely, personalized updates in quirky, eye-catching formats.
How to Leverage Social Media to Win More Clients?
Make sure to put up your contact info straight up at the front
This one is rather obvious, but we would like to mention it anyway. Any important contact info should be displayed conspicuously. Ideally, a couple of taps should be enough for your clients to get in touch with you.
Create streamlined routes of communication with your client
Realize that just getting a bunch of queries and texts is not enough, not unless you can respond to them. We understand where the problem lies, though; juggling between social media management and keeping track of all the communication that takes place can be a daunting affair. What we suggest, instead, is to use communication tools.
Seek out qualitative and relevant real estate conversations happening around you
A passive approach to getting clients, while effective at times, is not always ideal. Sometimes, your business will benefit from being proactive and seeking our clients yourself. Look into the vast number of Facebook groups dedicated to bringing together real estate professionals.
Bridging the Gap between Businesses and Clients Since Forever
Harness the power of the internet with High Five Media’s (a digital marketing agency) professional social media management services. We currently have two packages, designed at $339/month and $750/month respectively. These packages are proven to help improve brand awareness and content stats. To get started, visit our website today.
