How Video Production Enhances Internal Communication & Business?
For digital marketing, we mainly use corporate video production. However, do you know it's also an effective tool to improve the office's internal communications? This is especially true today when companies struggle to manage a pandemic. With more staff from their homes, businesses need all the instruments, applications, and programs to communicate with their employees effectively and efficiently.
More than ever, companies can stay in touch with their own employees on a daily basis with many different resources – e-mails and newsletters, robust communications platforms, integrated team-collaboration tools and more.
Many employees are, however, disengaged or disenfranchised from their work. Having important internal communications and the task of motivating employees thus constitutes a real challenge that impacts productivity and focus.
Contents of video may assist. Although it is mainly used for marketing strategies, video also offers a good channel for transmitting internal messages, protocols, directives and major project shifts.
Video Use- An Introduction
It can be a bit complicated to introduce the use of videos for your team. Studies have found that audio meetings are more comfortable than visual. This applies in particular to distant team members who do not personally know one another.
Make sure to understand how some video production is significant in the team's collaboration. Once you know why, it is easier for yourselves to accept that videos will be a part of your day-to-day work.
How to Use Videos?
The use of video for any company is based on many convincing reasons. First, it accelerates learning. If in the middle of a pandemic you need to restrain or upgrade your team, the best way is to go through a video. Given that people answer visually well, videos enhance engagement, regardless of the topic.
Second, videos encourage connection between people. Sure, email and text are always working, but these methods are cold and informal. It has no warmth in videos that show employees' diverse emotions when talking about themes, politics, and something else. Video promotes face-to-face virtual talks between staff. They are more willing to cooperate when they see with whom they cooperate.
Finally, to be called successful, videos require everyone's active participation. If you precede video meetings, you'll see how everyone wants to help resolve a certain problem. Everyone wants to be involved in this process.
Now that you realize how serious a corporate video production is to internal communication in your company, it is time to select the videos you use. You can use so much variety for your team from whiteboards to videos. Either you can mix them a little or you can stick to a proven video like a guide.
Call High Five Media in OKC if you wish to implement video contents and production for your business. Ask our experts to learn more about it.
