LinkedIn Or Facebook: Which Platform Is Best for Your Business?
“Which social media channel is best for your businesses?” – To answer this question we need to dig it deep. When it comes to the biggest social media channels, Facebook and LinkedIn are the top two in the list. A study shows that Facebook has a monthly active user of 2.8 billion and LinkedIn has over 64.7 million across the globe. If you are not sure which social media channel will fulfill your business needs in a better way, you must contact a social media management company in OKC. Here we will discuss which social media channel is to focus on.
There is no doubt Facebook is the greatest social media channel. When it comes to fulfilling the business needs, Facebook is one of the most effective platforms. Since audience engagement is the biggest task, Facebook has left many other platforms behind the line. Although the sharing element is the core point in Facebook, there are many other features that can allow your business to reach an audience faster.
LinkedIn on the other hand, is a professional network. Although it was initially created like a corporate recruitment platform, it’s changed over the period of time. Now it has access to blogging, private messaging and status updates. And when it comes to reaching an audience and delivering content, LinkedIn is also effective. You can also contact a social media management company in OKC to learn more about LinkedIn.
Key Features of LinkedIn
LinkedIn can easily identify key decision makers.
Social selling is one of the most important aspects of LinkedIn.
It’s considered to be the strongest B2B platform.
It allows brands to reach similar audiences like their source audience. In a way, it uses source audiences to reach a similar type of audience.
Key Features of Facebook
Facebook had a large user base.
Facebook is able to boost a diverse range of ads.
Target-wise Facebook can reach a greater number of audience.
Like LinkedIn, Facebook is proven to be an effective option when it comes to choosing consumers and audience.
Both Facebook and LinkedIn share some equal features and should not be judged individually. Ultimately your business goals will decide which platform is suitable. One should always keep it in mind that both Facebook and LinkedIn can help you fulfill your different business goals.
If you don’t know who should be the social management specialist for your business, contact High Five Media. We’re intentionally different. Our goal is to set your business apart. Give us a call today.
