Local SEO Tactics for Real Estate Industry
Who knew that location could also apply to the way brokerages approach their digital marketing strategy?! When it comes to digital marketing strategies, High Five Media has worked with a variety of property brands and has firsthand knowledge of localization’s importance. In a variety of contexts, from PPC search targeting to organic SEO, its important and you can’t deny it.
However, before hiring a digital marketing agency for the work, let us know the details
In what way does local SEO differ from other forms of search engine optimization?
Optimizing your business's online presence so that it appears in localized search results is known as local search engine optimization (SEO). You'll want to focus more on geographic proximity and prominence, as well as relevance, when trying to boost searchability in your local area. Also, with local SEO, it's not just about your website anymore. If you have a Google My Business listing, for example, you'll want to make sure it's optimized. Free and valuable, it's a must-have for any local SEO campaign.
When it comes to real estate, why is local SEO so important?
Due to the industry's emphasis on location, any property business must include this in their overall marketing strategy, which includes methods for digital marketing too. There are 46% of Google searches from users looking for results near them or geographic proximity, according to a report from Google in 2018. If you're a local business, that's enough to get your attention.
Localizations is important in search, as shown by the following statistics:
In one day, 18% of local mobile searches result in a sale.
Customers searched online for local businesses in 2017 at a rate of 97%, with 12% WWof consumers doing so on a daily basis.
Local SEO Tips for Success
Additionally, you can:
Create and maximize a Google My Business listing, as well as use other directories to promote your business.
Request online reviews from your customers.
Search engine optimization (SEO) for your website
Obtain local backlinks
Use location-based keywords to optimize your website and create location-based landing pages.
Structured data is a must!
It should be mobile-friendly
Localize the content that you create
If you need help with SEO, whether your organization is in the real estate industry or not, we'd be happy to assist you. Then let's discuss how we can improve your local SEO strategy.
Location-based PPC Advertising for the Real Estate Market
What Is It?
In location targeting (also known as geotargeting), you're trying to reach people in a specific geographical area with your message. Throughout the world of paid media, this strategy is used, and it's particularly useful for industries that are sensitive to location.
When it comes to the real estate market, why is location targeting so important?
With location targeting, you can reach the right audience at a low cost. With Google AdWords, you can target people in a specific area. One way to do this is by setting the targeting so that ads only appear to people who are physically present at that location or who are interested in it. Even the postcode level can be targeted! Location-based marketing reduces the amount of money spent on non-targeted customers, allowing you to optimize your budget and boost your ROI.
Best Practices for Location-Based PPC Advertising
An effective keyword bidding strategy and the ability to target the right audience are just the beginning.
Make sure you target a specific geographic area in your ad copy to improve keyword rankings and ad strength, leading to better search rankings and positions.
Create a strong critical keyword list of unwanted locations to filter out the unwanted.
All types of businesses are welcome to contact us if you need help with your PPC strategy. If you're interested in achieving your pay-per-click goals, contact our wonderful team at High Five Media in OKC. Our digital marketing agency is reliable and can bore you stellar results.
