SEO Analytical Tools Every Business Owner Must Add to Their List

There's nothing like a sudden change in Google algorithm to make advertisers feel puzzled and worried over equal parts. It seems they are waiting for you to get all of your canes in a row and issue an update that immediately makes your efforts redundant.

Sure, they are pretty open to the fact that they do something for the benefit of everybody – after all, each tweak algorithm takes us to more pertinent search results. However, behind exactly how Google tests a website and finally decide which websites show search queries, there is still some mystery.

That said you can look at your own Website as Google sees it by hiring an SEO service.

These tools are vital to your organic search strategy, because they allow you to concentrate on what you consider important in Google's website.

HubSpot's Website Grader

In 2007, HubSpot released a tool called Website Grader which helped companies to discover opportunities for search engine optimization. Since there have been several improvements since then the company has developed the tool for 2020 in a fresh and improved way. Grader website is a free online tool which produces custom reports based on the following main measures:

  • Performance - The tool analyzes the scale, demands, speed and key metrics of your website.

  • Mobile readiness - The tool tests if your website has the best experience to support mobile users.

  • SEO - The tool can determine if your website can be found easily by people and by search engines. It analyses factors such as page index, meta descriptions, plugins for content and descriptive text for links.

  • Protection - The tool will check if the website for your users is safe. It verifies that your site is running on HTTPS and has stable libraries for javascripts.

To qualify, enter your URL and email, and then obtain your ranking. You can also enter your web pages. In a matter of seconds you can see a ranking from 1 to 100 as well as a comprehensive report.

You can see an actionable insight into how you can boost the efficiency of your website for increased traffic once you obtain your report. You can take a free online class at HubSpot Academy to learn how to improve the quality of your website.

Google's Webmaster Tools

Maybe Google is the best way to explain Google's view of your site. Google Webmaster Tools are groundbreaking resources which explain the basic principles of searching for Google. PageSpeed Insights is a fantastic feature of Google Webmaster Software. This SEO tool tests your desktop and mobile site output with regard to speed. With mobile search queries exceeding desktop searches the page speed for companies who want to hold onto their visitors becomes increasingly significant.

Ahrefs

Ahrefs is an SEO Optimization resource that reviews and builds keywords, links and profiles for you to make better content decisions. Four of its principal instruments are:

  • Web Explorer, which indicates how those web pages are doing on your site.

  • Content Explorer to search high-performance webpages with particular keywords and subjects.

  • Explorer keywords generating the monthly search volume and specified keyword rate by click.

  • Site audit that scrolls the verticals listed within your domain and exposes a range of page level technical problems.

If you find it too difficult to manage all these tools by your own, come to High Five Media for SEO service in OKC. We will make sure that your page ranking never goes down even if the algorithm is changed or updated. Our experts use every tool and analytics to maintain that quality.


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