SEO Marketing and Covid-19- Ways to Manage
It's been about months our lives are turned upside down by the coronavirus. The Coronavirus is something that we do not expect from the tradition of social distancing and living without the touch, regularly washing our hands and wearing masks and watching friends get sick. We even suffer from our businesses. Just look at the marketing data we posted a couple of weeks ago on Coronavirus. The outcome is devastating.
That is why we wanted to update you with some tips and make it easier for small businesses to support. You can also hire a reliable marketing firm that can handle your SEO related turmoil swiftly.
Chance # 1: Support Others Individually
Thousands of customers worldwide work in digital marketing agencies. They have lost a rhythm and yet there are patterns to see what's going on.
At High Five we have decided to give more premium features for free when we saw businesses begin to lose a great deal of money. This means that we will need to split even longer, but we are not concerned about that right now.
Chance # 2: Cheap Paid Ads
The latest trend we are witnessing is the cheaper pay ads. It is sensible because it is through an auction system that the way these big ad networks make money is. They need small companies to increase the cost per click (CPC) for adverts, in order to invest more money on advertising for big billion-dollar companies.
There is not as much inventory competition if you have not got as many small businesses (just like we have) advertising, so the cost per click decreases.
Risk # 3: Converts Are Not Available, but a Workaround Is Available
Conversion rates are lower than other sectors. Here's a short snapshot of how it felt right after America's first big week. Events have changed since that time. It's gotten better for some sectors, but flying for others is still terrible and will be for a while. Currently, Delta Airlines burns 60 million dollars a day.
Nevertheless, we found a solution that averaged 12% higher conversion rates. Consider providing payment options through programs such as Affirm if you are a store selling products online.
Hire High Five Media in OKC to deal with your SEO marketing strategies in this situation of global pandemic. Our marketing firm can help you flawlessly.