Explained: Steps Included for SEO Analysis & Research

SEO analysis plays a pivotal role in ranking your website and what you need to do is put some extra attention on SEO. There are regular updates on SEO followed by the latest trends and modifications. In order to rank higher your website in Google SERP, you need to implement the latest SEO strategy on your work. Some digital marketing firms do the work and do it to formulate a clear and cohesive approach.

Now, what are the ways to do the analysis & research? This will be explained in this article that may be conducive to you. Besides, you will also know how keyword research and competitive analysis are co-related?

Let’s delve deeper into the matter.

Step-1- Perform the keyword research

The first and foremost step to begin the SEO analysis is to perform the keyword research. A keyword is a phrase that will be searched on Google many times. The particular phrase or the keyword will direct the audience to your website if it is done correctly.

For example, if you have a clothes shop and want to bring it to the limelight, you have to do keyword research besides creating a website. You can search like “online garment shop, clothes shop online, men’s clothing online” and see how much the traffic and the search volume of the particular keyword.

There are keyword tools like Spyfu, Ubersuggest, Mangools, to perform the keyword research. Place your desired keyword and see the results on board.

Step- 2- Competitors identification

After the completion of keyword research, but the exact phrases that you have chosen. Type it into Google and see the top 10 websites. Write it down. Make sure you are identifying those sites which have ranked for many keywords on a particular niche. Once you have found it, add those to the list of your competitors.

Step-3 Analyze the competitors

So, you have found the competitors. Next, perform thorough research on your competitors. Grab all the general metrics, including link velocity, Domain Authority, inbound links, etc. There are some of the tools which you can use for the research. The tools are- Buzzsumo, Ahrefs, Similar web, Feedly. Using these tools will simplify your task, and you will get the exact and potential data you can use for your analysis.

Step-4 Analyze competitor’s social media and its content

Content is the king. With the aid of interesting and informative content, you can reach to your audience within a stipulated time. On that note, analyze the competitor’s content and see how frequently they update their social media, how many people they have reached, how many people follow them, and how many active followers they have right now? After getting all these answers, you have a pile of data, which may be used for your SEO analysis work.

Step-5 Think, research and craft your strategy

After you get all the potential data, now it’s your turn to create your strategy. Make a plan on how many backlinks will be suitable for your website, how much content do you need, and how you want to feed them to your customers. Make sure that you are not working on any keywords which already have a strong presence on Google. These sites are tough to beat as many people already visited the website and liked their content. So, choose those keywords which have a high search volume but have fewer competitors.

So, these are steps to accomplish your goal in the context of SEO. If you are not an aficionado in SEO, you can hire the SEO strategist from our marketing firm named High Five Media in OKC. By hiring an SEO professional, your work will be less tedious, and the result will be reflected within a certain period. Call now to hire a professional.