Taking Your Business to the New Heights using Video Production
While search engines strive to push the universal search movement, they're also moving to produce blended results that feature maps, images, local media, and video. This change results in better search engine algorithms for the top positions on the result pages, meaning exposure for any video producer who is on will be easier.
When you want to see your videos rank well in search results, here are three important factors to bear in mind:
Recording and editing video (how, production quality, duration, formats, etc.)
Video campaign goal page (where will you get traffic from videos?)
Distribution (releasing your video with every requirement)
These are the key factors to excel in video production.
The Details of Video Production
The first step is to realize that the majority of small business video production companies only have about 30% of the complete solution that's needed. It is the other 70% of work that you need to complete on your own, or to get someone else to do for you. Why? They believe the advantage is only in the product that is created and the finished product, but this is not true. Ultimately, how well you use video depends on your distribution and landing page. To put it another way, we would advise you to focus on video production to an extent of only about 30%. After that, the rest follows.
These days, there are a variety of ways to get video content created. Please check these out for yourself.
Specialists of Local Video - Jivox, Turnhere, Adfare and Spotmixer are but a few of the many companies offering a turnkey solution for video production for local and small businesses. As a rule, these are priced fairly and focused on delivering an attention-grabbing, web-friendly video in a short period of time. These are the results you will see in the organic search results on Google.
Video production companies of corporate - Due to their increased need for speed and low-cost, you may not find these businesses in a position to work on a short turnaround and premium cost option, plus their consistently high production values result in their final product often looking too much like “advertising” without having the kind of personal connection you should be seeking. When you find them, look them up in a publication like Videomaker, a specialized press publication, marketing rags, and PPC Google results.
Individual photographers, bands of one member, or graduates of colleagues are all small and local. Advances in technology have made it both easier and cheaper for smaller operations to acquire quality video for their marketing efforts. In search results on Google, you will find them through search-engine referral, organic search results, on Twitter, LinkedIn, or services like freelancers.net.
Do-it-yourself - Of course you can. Turn on your camera or phone and start recording yourself talking about your business. There's no more to it.
For local and small business owners, high-production quality is of no benefit. Many traditional videographers scoff at this, but if you want to leave a lasting impression on your clients, simple, down-to-earth production that your prospects can see really works. Aim for a “decent, but not perfect” result. Your video should be real, genuine, and rooted in the ground. Until it becomes too polished, people will see it as just advertising.
According to available scientific research, the perfect duration for short form video ads can be calculated, but there is no set formula. According to the rule of thumb, a person should have been present for at least 30 seconds in order to provide enough information to persuade a contact to do something, and for no more than 3 minutes to avoid boring everyone. One must always keep in mind that exceptions always exist, but bear in mind that this is about inspiring interest and enticing someone to click or to contact you. Using a single video does not require that you go into too much detail.
Many companies sell a wide variety of content formats, but it is possible to broadly group content formats into distinct styles. It is better to go for a specialist of video production to make your business reach the zenith of success. Call High Five Media in OKC to get magnificent results.
