The Differences Between Copywriting and Content Writing
Once upon a time, when it came to marketing a business, copywriting was the ultimate and the popular option. But nowadays, the importance of content writing is increasing day by day. As a business owner, if you have a blog, then you have to decide for yourself whether you need copywriting or content writing to attract the targeted audiences.
According to HubSpot, 53 percent of marketing professionals choose blogging as their content marketing strategy. As reported, the websites which have blogging sites have a 434 percent better chance to get a good rank on search engines.
However, here we have discussed the basic difference between copywriting and content writing. If you are interested in promoting your business digitally, then contact a marketing firm to get quality content for your business.
What is Copywriting?
Copywriting is used to get big returns and the goal is to generate sales. The copywriters mainly focus on sales letters, ads, PPC landing pages and sales emails. A copywriter writes headlines and CTA in such a way that compels the customers to purchase the product.
What is Content Writing?
Content writers generally write social media posts, emails, blog posts, e-books, white papers and other materials that help the audience to get entertained and educated about a specific topic. Content writing helps to engage their targeted audience so that they can trust your brand and buy any product or service over time.
The Difference
1. Copywriting Generate Sell While Content Writing Helps to Inform You
A copywriter helps you by generating sales for the targeted audience. But the content writers educate and inform the audience about a specific topic. Copywriting is only for sales purposes. On the other hand, content is king. A quality content attracts the worldwide audience, engages them and helps to solve their problems. As a result, the customers trust the brand and purchase their product.
2. Content Writing Mainly Focus On SEO
Content writing increases the inbound traffic rate. The experts will help you to find the contents based on search terms. It helps you to promote your business widely. Content writing is keyword-based. To find a proper SEO content writer, you should look for focus keywords in their writing samples. To get the best quality content for your business, you should consult with a professional marketing firm.
3. Copywriting Is About Short-Form Copy While Content Writing Is a Form of Long-Form Copy
A copywriter writes their copy for the web page content, email campaigns, video, scripts, catalogs, billboards, ads, online and off, slogans and taglines, direct mail, letters, jingle lyrics and social media. On the other hand, content writers write longer-form content such as press releases, white papers, email newsletters, blog posts, newspaper pieces, magazines, features, podcasts, television and film.
Hire Us
If you want to promote your business digitally across the world, then High Five Media in OKC is best for that. You can contact them to get digital marketing for your business. They also provide other services as well such as social media management and business services.
