The New Marketing Lessons amidst Pandemic
We have also heard the warning hundreds of times to "expect the unexpected." When it comes, it does not make it any easier.
Very few of us would have guessed that a pandemic would update our 2020 business plans while pulling parts of the economy almost overnight into a standstill. And yet, that's the situation in the economy facing a lot of industries. Businesses in hospitality and non-profit organizations that rely on financing events have been particularly hard hit. It may be challenging, but that doesn't mean that we, at High Five media can't do things to learn and adapt. Last year the online business advertisement techniques by digital marketing firms have evolved a lot.
Online marketing is not something that you can do once and for all.
Have you noticed how some of your rivals could struggle to establish a customer base and a steady stream of sales overnight? This is something that occurs every time an economic downturn occurs.
Keeping your business going when times are good is relatively straightforward, but it's much harder to stay in the black when money is tight. So, you'll see company owners trying to squeeze years of branding and outreach into a couple of small campaigns during any recession or economic hiccup. It doesn't ever work. Buyers do not have any company loyalty or familiarity, so they do not respond.
Not all online channels is necessary
There were plenty of business owners only a few months ago who put off crucial changes to immediate response campaigns (such as search or social pay-per-click advertisements) while paying social media a disproportionate amount of time. It's just more fun to post your dog's pictures than improving your Google Quality Ranking.
Suddenly, though, many of those campaigns for "soft marketing" are less relevant. That's because company owners want results when the chips are down. If you use it to earn returns, social media is useful, but when you want to put food on the table, you do not care about busy work.
The point is not to prioritize one channel of online marketing over another one. Instead, it's to demonstrate that you have to focus on the components of your branding and promotional strategies that produce a positive ROI in good times or poor. Next, take care of the basics. It might not be as fun for such promotions or events, but they keep revenue flowing through the door.
Realization that the website begins with a smoothly implemented digital strategy
The advantages of getting a website are infinite, from collecting leads to sales execution. Other digital marketing techniques, such as search engine optimization (SEO), email marketing, social media marketing, automation, analytics, and more, are also sponsored by the website.
There are endless benefits of having a website, starting from sales execution, lead collection and more. Other marketing techniques like SEO, email marketing, SMM or social media marketing, analytics, automation are also website generated.
Gaining a renewed awareness of market trends
Shelved digital initiatives can make a brand to succumb as it will be no longer able to draw customer attention. Now the customers are the king therefore, the companies check the purposes of the customers in the real-time.
Big data, nonetheless, is nothing new. Data and insights are now being used by companies to inform their digital marketing strategies. It is just that the pandemic has demonstrated how critical it can be; it is not enough to stress the value of mining real-time marketing insights. This will definitely reinforce every organization and represent their best interests well into the future.
At High Five Media, we follow the latest trends of digital business that are expected from any industry graded marketing firm. For branding, SEO, web development and overall business growth we are here for you.
