The Significance of Web Design on Business ROI
There is no doubt that the lockdown had an immense effect on our online activity. Now we spend more time on the internet. According to researchers, 98-99% of 16 to 44-year-olds adults use the internet and spend a quarter of their waking day online. Then what does this indicate? That means, after the pandemic, more people prefer to shop online. Therefore, having an online presence for your company is extremely crucial to pull in more customers and increase your sale remarkably.
As reported, approx. 88% of online shoppers do not return to the website again after getting a bad experience and 38% of the users stop interacting with a website if the layout is unattractive. Keep in mind that a good web design makes a difference and drives traffic to your website. Read this article to know the advantages of hiring a business website design company in OKC and how you can increase the ROI of your website.
Why Does Good Web Design Matter?
In most cases, small companies do not put any extra effort about designing their website. Web sales do not provide a bigger chunk of profit instantly and they do not expect that it will do shortly. They do not invest in something that is changing constantly. However, to grow consistently, you need to be strategic with your moves.
Though you use Facebook, eBay, and Amazon to increase the rate of potential buyers that does not nullify the importance of your website. If you want to do digital marketing for your company, you need to keep these things in your mind.
Paid Search Engine Ads and SEO
In 93% of cases approx., the online experience starts with a search engine. Though paid search helps you to increase the ROI temporarily, but if you want to enhance the rate, then go for organic search.
What are the Features of Good Web Design?
UX or user experience can describe how a user feels during visiting your website. You should design your website in such a way that the users can navigate it easily. Recent studies have found that most users shop online through their mobile phones. Therefore, you should optimize the site for all screen sizes. The website should be re-sized to fit the user’s device automatically.
How Can You Increase the ROI?
You should use the website to target your potential customers by their locations.
Make pages that can go with all types of customers.
Don’t forget to optimize your website for technical SEO.
You should close subtitles and captions on all audio and video content.
Ensure to test your website with actual users.
Keep the Flag Flying
No doubt designing a website from scratch is not cost-effective. It is especially true if you hire a popular web design company that knows how to do it properly. If you want to design your website uniquely, at an affordable rate then contact us at High Five Media in OKC, OK.
