What is Schema Markup and Why Do SEO Experts Use It?
Working in the digital marketing industry, you may be aware that content is 'king', and with the help of SEO, it boosts the traffic density on a particular website. This entire process helps companies to reach their potential customers worldwide. You can increase the traffic by ranking the content higher in search engines.
Though there are various search engines, no doubt, here we have talked about only Google because SEO service mainly focuses on it. First, you must ensure that the search engine understands the content properly to rank higher. You should pay attention to both textual and visual language.
Will you have to do it on your own? Thanks to advanced digital tools, schema markup can sort out the problem. Sounds difficult? Then read this article to learn more about schema since we have tried to elaborate on this complicated subject step by step.
What is Schema Markup?
When we search for something on Google, we get a list of indexed content. We humans are okay with understanding what the content is about, but search engines need a greater understanding of the language and subject.
Schema markup has solved this problem. It is a set of structured data, a type of language - the language of machines. This language allows search engines to understand, read and gain information regarding the subject matter. By the way, mentioning it as language does not mean it is like a human language - it is a set of semantic vocabulary.
In short, schema markup is the code that communicates the meaning of elements, pages, and how the users should see it. You can also think of it as a translation tool that translates our language into their language, as simple as that.
How Does Schema Markup Index the Content?
Schema markup aims to index content in the search engine result page or SERP differently. This structural data also provides enhanced descriptions in the search results. This tool uses integrated semantic vocabulary to help the search engine to understand the content.
Generally, HTML tags include specific information in the tag and how they should be displayed. But HTML tags do not provide any information regarding the meaning of text string. Schema markup lets the search engine know about the content and crawl the information on the page better.
Itemscope Elements of Schema Markup
Professional SEO services also use itemscope elements in the HTML tag. They create an item and tell the search engines that the information or content is not a string of random words; it's valid information about the item.
Itemtype Tag of Schema
While crawling the context, the SEO professionals also use another tag called 'itemtype' along with itemscope. This tag helps the search engine to understand the type of item or content. When the SEO service uses itemscope and itemtype tags with the content, the search engine provides more relevant content to the users.
Contact Us
There are various types of schema markup, including product and local business schema markup. Using this tool for your client websites has multiple advantages, such as the content or web page ranking higher in SERP, providing clear information about the content, indexing the content appropriately, and helping the website to become future-proof.
Contact us at High Five Media in OKC if you want to hire an SEO service for your business. This local SEO service has maintained an optimization score of 70% and has become a Google partner. More details await on our webpage.
