Why Social Media Analytics is of Primary Importance Today?
Social media is a vast, breathing network of different platforms and channels - Facebook, Instagram, Youtube, Twitter, Reddit, Linkedin, and many more. Social media management and analytics are terms that keep cropping up every now and then. So, what exactly do these terms mean? In today’s blog, we are going to discuss social media analytics and its importance.
What Is Social Media Analytics?
Social media analytics refers to collecting and inferring coherent conclusions from the data provided by social media channels. The data is then used to make business decisions and measure the success or failure of said business decisions.
An important thing to remember is that the scope of social media analytics spans broader than metrics like likes, comments, retweets, follows, and other impressions. Instead, it uses software (often similar in their working to web search tools) to retrieve data about keywords, topics, etc. To ensure that one makes the most optimal use of social media analytics, it includes a concept known as social listening. It is simple enough but immensely effective. The process involves the user studying the social platforms to ferret out existing problems and opportunities.
Importance of Social Media Analytics
Produce Quality Content
With social media analytics, you can gauge which kind of content drives the most engagement. Once you have deduced which post garners the best positive appreciation, you can set on improving along that line of content. Many platforms today, including Facebook, Twitter, and Instagram, let you feature inbuilt analytics that help you determine how well your content performed.
You can also use google analytics to check the level of traffic generated. At the end of the process, you are armed with the data and knowledge to focus on the chinks in the armor of your social media management practices.
Stay Ahead of Competition
Analytics tools also let you track your competitors’ growth and traffic. This way, you can learn from their mistakes and better on their flaws without taking the hit yourself. Analytics also helps you stay ahead of the competition by finding your best social platform. Every organization has an individual pace and plan of action. With the analytical data in hand, you can judge which channel brings you the best results.
We urge you to understand here that the user base of a social media platform rarely has much to do with your performance. Platforms with considerably smaller pools can offer better leverage for your marketing tactics and traffic generation, as long as they cater to your specific niches.
Better Understand the Clientele
Social media analytics also helps you form a better understanding of the usage patterns of your audience. The data gathered contains information on when your clients are most online and attentive. You can now drop your content or implement a strategy in the best-suited time window. Not only does, streamlining your efforts at a certain hour of the day result in better engagement and conversion, but it also leaves more time for you to attend to other business commitments.
Need a Social Media Management Team? Choose High Five!
High Five Media, located in Oklahoma City, offers social media management services for all mainstream channels along the likes of Facebook, Twitter, and Instagram. Our social media expertise will help you harness the sheer potential of internet communities and concentrate the power to give your business a head start. Want to learn more about our services? Visit our website today!
