Why You Cannot Afford to Stop Marketing?
Should you close everything when you close your business in a long-term emergency? With the continued eruption of COVID-19 and the recession, this is the question that must be asked by companies. The harder everything is to reinitiate, from payroll to supply chains, especially with the possibilities of services that you once relied on. What we see now is that people stop marketing and break their ties with digital advertising agencies and have moved on for months after they haven't heard anything.
Communication and Marketing Are Inseparable
The importance of clear, transparent communication with your customers about your status, updates and contact with their consumer base is what we have emphasized over and over again during the entire pandemic. These include such things as:
Announcing changes to your business via social media (containments, restrictions, and re-openings) is easier. Customers who are coming to your doors to find them locked will not return and may not come in the first place those who do not know that they are open.
Please put a message on your site and your customers' major platforms. Include changes information and how you are tailored to change and how you can be contacted.
Online involvement with your customers is essential even if your site is closed. This not only keeps interest alive, but it can be used as valuable data to reopen ideas, products and services, such as polling clients.
Marketing Status in a Crisis
If a situation brings you to a business close, some changes in your marketing should be made to your current COVID-19 pandemic for a local or even personal reason. It is essential to balance budgets and personnel required for customer losses otherwise.
Social networks: Social media serves as a consumer lifeline. Continue posting, even if you do not need to promote services because of your industry. It's a great time to begin now if you don't use the social media (or do not use it often).
Pay ad: Reduce the cost of your advertisement to match what you can still sell. This not only releases capital, but also allows you to resource when you reopen or pivot your business in future ads.
Events and news: Thinking of what you can do on-line in your industry while conventional events remain massively curtailed, particularly if your business is closed. Maintain face-to-face communication from virtual meetings to webinars even if it is only an update on the video news.
Work on the website: your Website is now more important than ever for your business. Make sure it is updated, safe and think what can be done to drive customer interaction and sales using this platform.
These five key functions are fulfilled by marketing:
Marketing Informs You
Your target public has to know why they should select your company over someone else in a busy marketplace. Here marketing provides information on your business and how it meets the requirement of current and potential customers.
Marketing Engages Potential Consumers
One thing is to provide you with a superior experience or a simple online shopping trip. However, after a transaction has ended – and before they need you again – marketing keeps your business in mind.
Marketing Helps Build Credibility
You probably already know how important your reputation is to your success as a business owner or an aspiring entrepreneur. It can be truly the determining factor if a consumer or one of its competitors is able to reach you. Since marketing speaks about your company, it is an important factor in your company's reputation. Professional, strong marketing means you are a reputable company. It is an undeniable connection.
Marketing Helps Sell
It's just logical — you cannot sell your products or services unless you know about them. And when you set up a shop in your neighborhood, marketing extends your reach and draws attention to what you sell so people can buy this shop.
If you have closed your business and on the verge of re-opening or want to reconstruct your marketing, visit us for all digital marketing needs. In our digital advertising agency named High Five Media in OKC, we would assist you with endless possibilities.
