4 Smart and Unique Marketing Strategies for Hotels
A successful digital marketing plan will help your hotel achieve its marketing objectives and increase room bookings. As a result, it can differentiate your hotel from its competitors and help you identify the most effective channels for distributing your message. It can also allow you to reach a wider audience and better understand what they care about.
A well-executed digital marketing strategy can help your hotel rise to new heights and achieve its marketing objectives. You may not know what specific strategies your hotel could perhaps focus on, however. Because the digital marketing landscape is ever-evolving, we've compiled a list of four hotel marketing tactics you can use to boost bookings by talking with the experts of various marketing firms.
Build a Separate Website
It is possible for some hotels to have their own websites even if they are part of a larger brand like Marriott or Hilton. Your hotel's independent website can be a vital tool in attracting visitors and encouraging direct bookings. Unlike a corporation's hotel website, independent websites can use a different or more targeted keyword strategy.
Additionally, hotels with the same domain name compete with each other in search engine results. Having multiple hotels under the same brand in the same city can lead to a lot of domain crowding on the first page of Google. For this reason, it is more difficult to find a specific hotel using a search engine, as other hotels owned by the same company may appear, particularly since search engines have a limit on how many links from a single domain can appear on the first page of results. Visitors to your hotel's independent website can also be given a taste of what it's like to stay at your establishment by seeing beautiful images and videos of your hotel.
Invest in Social Media Marketing Instead of Traditional Advertising
You may be tempted to put social media marketing on the back burner if you haven't had any success with it in the past. Marketing your hotel through social media is important because it can drive traffic to your website, generate reservations, and serve as a forum for answering customer questions and concerns. In addition, there are currently 3.6 billion people worldwide who use social media, and this number is expected to rise to 4.41 billion by 2025.
Hotel social media strategies can be developed in a variety of ways, including by utilizing specific social media networks, tracking metrics, discovering your target audience, and investigating the social media channels of your competitors. When it comes to hotel social media, the sky's the limit when it comes to what information can be shared. Don't be afraid to be innovative on social media; it's a wonderful opportunity for hotels to be creative with their content.
Refresh a Number of Online Directories
Hotel online listings can be inaccurate at times. In addition to boosting bookings, online listings can also increase your hotel's online visibility, allowing it to be found more frequently. Brand recognition and local visibility can both be boosted by using online listings. For example, you could be listed on Yelp and Google My Business as well as Facebook and Tripadvisor.
It is possible to update a hotel's online listings in numerous ways. The first step is to take a look at your listings. Whenever possible, replace any old photos with more recent ones. Look over each listing and make sure it's complete and accurate. Additionally, you may want to test the website to make sure that you can book rooms and through listing properly. As a final point, make sure that your hotel responds to guest reviews, as many listings allow for this.
Adapt Your Website to Be Accessible From a Mobile Device
Mobile friendliness is a must-have for hotels with their own websites. This is backed up by data: 57% of customers said they wouldn't recommend a business with a mobile website that was poorly designed. Speed, design, and other well-known SEO techniques all play a role in making a website mobile-friendly for users on the go. Make sure that your hotel's website design is mobile-friendly before launching it into the World Wide Web. Nearly half of mobile users will abandon a website if the content is ineffective or the design is convoluted.
Creating a Marketing Plan for a Hotel
Now that you've learned about these effective hotel marketing strategies, it's time to devise a strategy for your establishment. Talk to your group or marketing agency about the best ways to implement these strategies. "Think about which approach would be most effective for your hotel. Your hotel's unique selling point should guide your marketing strategy, so think about how you can portray this in the best possible way. In order to grow your hotel's brand and take it to the next level, use these top digital marketing strategies.
Looking for a reliable marketing firm? Place your trust in High Five Media situated in Oklahoma. Our agency will implement all the necessary tactics to make you reach the zenith of success.
