A Basic Guideline- Tracking Offline Conversion From Google Ads
In many cases, business owners do all the appropriate Google Ads campaigns for their business, generating a lot of clicks. But do you know what people do after clicking on their advertisement- either they purchase the product or search for any customer care number?
In that case, you have only one reliable option to understand how much revenue your ads are generating -conversion tracking on Google Ads. When a potential customer wants to purchase your product in the call, the call tracking software is synched with Google Ads automatically.
But these require a lot of professional work. You need to do more than sit on a chair and download free apps or software to achieve the goal. You can contact an efficient digital marketing agency in OKC to measure your ads' revenue.
Let's Talk About Google Ads Conversion Tracking
This is a tool associated with Google Ads that shows what happens when a customer calls your selling agent. No matter what actions your customers take, everything is tracked in this software. It can range from filling out a form to purchasing something to contact with customer care or subscribing to your business.
The digital marketing agency mainly tracks keyword and promotes campaign with the help of this tool which generates more revenue and compels potential customers to take action. As a result, the business owner can get a clear concept of ROI and change their digital marketing strategy accordingly.
This Means Tracking Tools Comes With Google Ads By Default, Right?
NO. Neither Google Analytics nor Google Ads track offline conversions automatically. Due to these reasons, advertisers need help understanding how the ads work and generate leads and where their money is being spent. Top digital marketing agencies in OKC utilize tools to track won leads which help them to measure the ROI.
How Can a Digital Marketing Agency Incorporate Offline Conversion in Your Google Ads Account?
Business owners get their leads through phone calls most of the time. For instance, a post-tech support company reaches more than 80% of the lead via phone. Therefore, to grab all the potential business leads, you should implement call-tracking tools in your Google Ads.
First, the digital marketing agency should install call extensions within the Google Ads account so that the upcoming phone can be seen with ads in the search results. You can also include call-only ads extensions in the 'Ads & Extensions' to call while browsing from a phone.
Basically, Google assigns a unique phone number automatically with every single ad your business pay for. Therefore, when the potential customer calls that number, it instantly forwards to your original phone number. As a result, you can quickly analyze which ad campaign generates more leads through the unique number.
Marketing for the Digital Age
In this digitalized era, indubitably, data is king. You can get any relevant data through Google Ads tracking. For instance, when a customer calls your business number, with the help of a call tracking tool, you can learn which ads generate leads, when the customer saw your ads, and in which context.
As a result, you can get an idea about the customers and use the information to pitch the products accurately. We know that digital marketing is a bit complex, so leave the job to High Five Media in OKC to ensure maximum ROI from Google Ads.
