How to Switch Universal Analytics to Google Analytics 4?
In this digitalized era, everything is on the internet. We can't think of our life without the internet even for a single day. Nowadays, most transactions are made through the internet, and a considerable portion of businesses are online.
The internet system gets more advanced as we go deeper into the 21st century. The same goes for Google. According to the source, Google Analytics has been updated from Universal Analytics to Analytics 4. We have discussed how it affects the marketing firm in OKC in the upcoming years in this article.
Google Analytics 4- What Is That?
This analytic service helps digital marketing agencies calculate website traffic and engagement. Now, this advanced technology has given importance to event-based data. As per Google's help center, Google's universal analytics will not process data from July 1, 2023. Not only that but also, Google Analytics 4 controls the conversion modeling and measures the cookieless measurement to protect your privacy.
How Can You Check Your Google Analytics Property?
If a marketing firm has created its Google Analytics before October 14, 2020, they are still using the universal analytics version. But on the other hand, those who made it after October 14 are currently using Google Analytics 4. They don't need to switch to another version to avoid further impact.
Does This Updated Version Affect the Google Ads Campaign?
In case, your Google Ads campaign is linked with the old version of universal Analytics, it may get affected by the recent changes. The reason behind is that the universal analytics data will not work after July 1, 2023. You should stop importing the site metrics of Universal Analytics as soon as possible.
How Do Marketing Firm Switch to Google Analytics 4?
Pay Attention to Account Structure
Universal Analytics help the marketing firm to separate the data based on their categories. Still, it is done automatically when it comes to Google Analytics 4. Keep in mind that controlling the access depends on your requirements and the google analytics version.
It's Time to Create Your GA4 Property
You have to set up Google Analytics 4 property with the help of the setup assistant. After setting up the property, you can use the selector to access both properties. Now, you must copy the website URL, time zone, property name, and currency settings from Universal Analytics property.
Following this, you have to start an enhanced measurement and make a connection between Universal Analytics and GA4 properties. In this way, you can migrate the settings and configurations to the newest analytics version.
The Next Steps
Afterward, the marketing firm should collect all their previous app and website data so that the Google Analytics 4 setup assistant can reuse the tags. Then, the experts need to turn on the Google signals to increase the quality of reporting and remarketing. After that, they must set up conversions to learn the ROI specifically and add users to complete the setup procedure and enjoy the benefits.
Call for Professionals
Now you have a clear idea of how to set up Google Analytics 4 and how it impacts your digital marketing strategy. Contact High Five Media in OKC if you want to spread your business worldwide.
