A Beginner’s Guide to Programmatic Buying

Jul 22

Nowadays, every individual and business owner in Oklahoma City is familiar with online advertisements. Anyone who wants to sell their goods is choosing the medium of online advertisements, and similarly, anyone searching for products will go online. This way, the search medium becomes less linear and direct.

You will get digitally influenced ads, which can be tracked and tested according to the search result. So, if the ads are not targeted at the right place at the right people, then they will be of no use. In this case, programmatic advertisements have been a game-changer provided by most Oklahoma City advertising agencies. In this blog, you will get to know how the following thing works.

Kinds of Programmatic Buying

Any programmatic buying usually uses four types of advertising deals that the advertiser can make use of while buying or selling. Some of them are as follows:

Private Marketplace

This is a real-time auction environment where the sellers make the products available for the buyer to select advertisers through an invite-only process. The price is negotiable, but if you are going to get non-guaranteed volume. This can offer you more control in ad placement, and you will get prime order.

Programmatic Guarantee

In this kind of programmatic advertisement, you can get guaranteed volume directly from the seller via a deal ID. Any good advertising agency can tell you that this is more flexible and gives you transparency than any regular tag buys.

Open Auction

This is a per-information basis selling and buying of ads in real-time in an auction format. Many different advertisers can bid on a single product; after that, only the winning ad is shown to the user. They mostly rely on fine-tuning targeting and focus on those products that are relevant to them.

Preferred Deals

Advertising agencies will refer to this as a one-time deal with no guaranteed volume. The advertisers get to see the inventory before they decide which one to buy or sell. This way, they get an exclusive look at the product, which they won’t be getting in private or open auctions.

Components of Programmatic Media Buying

Demand-side platform- The advertising agency uses this software to buy ad inventory across cross-platforms.

Sell-side platform- The advertising agency uses this software to help publishers their inventories to the buyers in real-time.

Ad exchange- This supply-side feed into the advertising exchange, in which the network, advertising agency operates, and publishers buy and sell space.

Contact for Best Efficiency

High Five Media provides you with the best speed and efficiency, which you won’t get in traditional media buying. Contact them to get a better understanding of this.