Ways Digital Marketing Can Impact User Experience

Nowadays, when digital marketing is increasing, brands are overlooking user experience, like the users are using add blocking a lot now. Almost 42.7% people have used ad blockers out of which 29.9% of people were from the age group 30-44. The brand also needs to make the customers understand what they are selling in the earlier part of the ad. Some studies suggest 1 out of 3 people disliked ad. So, the advertising agencies need to ensure that the ads are free, and only those products are shown that they have an interest. Also, they need to have a good call-to-action and personalize it by user target method.