Why You Should Always Listen to Your Customer First?
The customers always have high expectation from the businesses or organizations they look for. In fact, only one missed opportunity or failed expectation can make the customers change their providers thinking it as a better opportunity.
A recent study says that 82% of the customers would switch the product or the service provider after a bad experience with the previous company. You can consult a marketing firm to have consultation and strategies of customer retention and advertising.
Listen the Customers
You must listen the customers and hear the problems. This is not just picking up the call from the desk and answering. It has a broad area. Listening the customers means connecting with them. You must pay close attention to the needs and understand how to help them and fulfilling the needs.
Customers Can Help to Improve
Listening the customers regularly and checking the comments on the social media would help to collect information about the changing market and its demands. You can make the best decisions from the data not the wild guesses. A customer feedback is something that you cannot ignore rather it would help improve the relationship with the customers.
Reasons to Listen Customers
Reduced Customers
The poor or not-up-to-the-mark customer service would be the biggest threat to the business as the customers more likely to switch with it. If the customers do not feel valued during the interaction sessions, they would move to the competitors. 86% of the customers would even pay more to the competitors if they get good service.
Customers test Your Service
Customers will always find loopholes in your service and products irrespective of tests conducted by your company. This is indeed good as you come to know the scopes of improvement. To test the product by the customers you can release alpha prototypes or sample products for early access. Even after rigorous tests conducted to release the best product or the service in the market, the customers will find loopholes and areas to break the products. If so happens take this as an opportunity for betterment.
More Customer Retention
When you reply to your customers and have satisfactory answers, the service interaction will be smoother. The happy customers are more likely to come back to you for services. 91% of the customers will stay with the service provider upon getting good service.
Be in touch with a marketing firm in OKC to have strategies on customer retention and advertising tips. Reach at High Five Media for digital marketing requirements.
